Monday, 14 January 2019

The Rise and Rise of Meat-Free Eating


Our eating habits have changed drastically in the last few decades. One in eight Britons are now vegetarian or vegan according to a recent report on food shopping. A further 21% claim to be flexitarian eating a predominantly ‘plant based’ diet, occasionally supplemented with a little meat or fish. That amounts to a staggering one third of UK consumers that have reduced or removed meat entirely from their diet. 




This rapid and dramatic change is being fuelled by the perception that farm animals are one of the major contributors to CO2 emissions… However it is important to realise that those statistics were based on ‘feed lot’ systems rather than grass fed or pasture raised cattle.

Animal welfare issues are high on the list of concerns that have swayed the 18-34 year olds. This age group particularly are becoming much more curious and concerned about how their food is being produced.


Many have lost trust in multinational food companies, supermarkets, governments and the health service. They are confused by food labelling and are becoming more and more desperate as food allergies and intolerances grow exponentially. Consumers are demonstrating increasing concern about the impact of our food choices and behaviour on the environment.

Haulie ploughing our organic glasshouses
The focus on the effect of plastic on our oceans (see BBC’s Blue Planet 2) and the fact that up to 9 different types of plastics were found in human stools in a recent study conducted by the Environment Agency Austria, has shocked people into action.
We want our governments to legislate for less plastic packaging and we want our supermarkets to be proactive about reducing plastic.
For the first time this year The Good Food Guide highlighted restaurants with vegan menus. The UK supermarket group Waitrose, have created vegan sections in 134 of their stores and launched a range of more than 40 vegan and vegetarian meals. This is not going to change anytime soon. My gut feeling is that a plant based diet with lots of fresh organic vegetables, fresh herbs and grains, organic eggs, dairy and some meat and fish is the best for humans, animals and the planet.

In the sage words of Michael Pollan, “Eat food, mostly plants and not too much”.



Our Dynamic Vegetarian Cooking course at the Ballymaloe Cookery School runs on 27th February this year.

See details and book here. 

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