Tuesday, 16 October 2018

Simply Delicious Returns...

Darina Allen Simply Delicious The Classic Collection has just landed on my desk and I couldn’t be more excited – 29 years after the original little paperback was published to accompany the television series of the same name - I had red glasses and brown hair at that time and little did I know how Simply Delicious would change the course of the rest of my life.
It was terribly scary making the programmes, I had never seen a TV camera and had no idea how to go about it at first. I almost didn’t….. I was so scared it would be a complete flop and sure I’d make a total fool of myself. I tossed the idea backwards and forwards in my head, a mixture of apprehension and excitement. After much toing and froing I decided it would be easier to live with the series not being a huge success than with the eternal question of ‘What if…..?’
After the first few programmes people poured into local bookshops to buy the little 78 page Simply Delicious paperback. For many, it was the first cookbook they ever owned, the recipes well-tested for the Ballymaloe Cookery School worked, so as the Gill & Macmillan representative put it one night after a book signing, the book was selling in 'telephone numbers' and shops quickly ran out of copies. It went into a second printing immediately and there was a paper shortage, so for several of the eight weeks the programme was on air there was hardly a copy of Simply Delicious to be had in the country. Furthermore, the success was fuelled by another unlikely element. RTE didn't anticipate the appeal of this new cookery series and ran it opposite Coronation Street. This was at a time when most houses would have been proud to own just one television and long before any form of playback, so there was many a family 'fracas' about which programme to watch. Viewers wrote to RTE and rang into chat shows to complain that it was causing 'strife' within the family. The repeat was rescheduled...
Simply Delicious went on to make Irish publishing history, topping the best sellers for months in a row and selling more copies than any previously published cookbook in Ireland: 115,000 copies in the first year of publication.

I've often been told that 'dog-eared' copies of these books are treasured possessions in many households and have in many cases been passed on to the next generation.
The Simply Delicious books have been out of print for many years but people regularly ask where they can find a copy of one or another, so this edition is especially for you. I'm delighted to be republishing this collection of 100 classic recipes from Simply Delicious I and 2 and Simply Delicious Vegetables. Choosing the recipes was a fascinating experience, so many have stood the test of time and are still perennial favourites. Some we have tweaked over the past 30 years or added more contemporary garnishes or complementary spices as the range of ingredients available has expanded considerably in the time since the recipes were first published.

People regularly complain that a friend borrowed their copy of Simply Delicious and didn’t return it. Others bring me well worn, gravy splashed copies for signing that are obviously well used and loved.
Many of our happiest childhood memories are connected to food. I hope you will enjoy this selection of recipes. For me it's such a joy to know that for many, these simply delicious dishes have become treasured favourites to share with family and friends around the table. And I'm hoping that many of these time-honoured recipes will still be relished and enjoyed in 30 years' time...


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